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Ad Serve is an optional feature. This menu is visible only on accounts where Ad Serve has been enabled. Contact info@wiacom.ai to enable it.
The Ad Serve menu contains two sub-systems — the full Ad Service module and Portal Ad Flow Rules — depending on your account configuration.

Ad Service

The full Ad Service module enables venue operators and MSPs to run structured advertising campaigns through the captive portal. It is organised as a standard ad management workflow:

Advertisers

Manage advertiser accounts. Each advertiser has a name, contact details, and billing configuration. Campaigns and creatives are associated with an advertiser.

Campaigns

Create and manage ad campaigns. Each campaign is linked to an advertiser and defines:
  • Campaign name and active date range
  • Targeting rules (location, audience segment, time of day)
  • Budget or impression cap
  • Associated creatives

Creatives

Upload and manage ad creative assets used in campaigns — static images, animated GIFs, or HTML banners. Each creative has dimensions, format, and a destination URL for click-through.

Audience Report

Performance dashboard for all active and completed campaigns. Shows impressions, clicks, and click-through rate (CTR) broken down by campaign, location, date, and creative.

Embed Generator

Generates embed codes for placing Wiacom ad units in external contexts — for example, embedding a campaign unit into a third-party website or digital signage system.

Portal Ad Flow Rules

Portal Ad Flow Rules inject ad interstitial screens into the captive portal guest journey at configurable points — for example, between the welcome screen and the login form, or on the thank-you page. Each rule defines:
  • Which portal screen triggers the interstitial
  • The creative to display (image, video, or HTML)
  • A countdown timer duration after which the guest is auto-redirected
  • Whether the guest can skip the ad before the timer expires
  • Branding overrides (colours, logo, font) for the interstitial page
For full configuration details see the Portal Ad Flow Rules documentation linked from within the Ad Serve menu.