Live Campaigns run in real time. They fire automatically on guest connect or disconnect events — no manual scheduling or intervention required once the campaign is active.
Campaign types
| Type | Behaviour |
|---|
| On Event | Fires on every connect or disconnect event, for every eligible guest |
| One Time | Fires once only — on the guest’s very first connection across all time |
| Once a Day | Fires once per calendar day regardless of how many times the guest reconnects |
Configuration fields
Campaign identity
| Field | Notes |
|---|
| Campaign name | Internal reference label |
| Start date / Stop date | Calendar dates when the campaign is active |
| Start hour / Stop hour (daily) | Active time window within each day, e.g. 08:00–22:00 |
Audience filters
| Field | Notes |
|---|
| Age range | Filter by guest age band |
| Gender | All / Male / Female |
| Anniversary period | Target guests with a birthday or custom anniversary in the active window |
| Filter by name | Target a specific named guest |
| Customer visits (max) | Only trigger for guests who have visited at least N times |
Trigger settings
| Field | Notes |
|---|
| Message on connect | Yes / No — whether to send a message at connection time |
| Message on disconnect | Yes / No — whether to send a message at disconnection time |
| Delay after connect (seconds) | How many seconds after the guest connects before the message is sent |
| Delay after disconnect (seconds) | How many seconds after the guest disconnects before the message is sent |
Location & equipment selection
Choose which locations and APs this campaign applies to. All locations and APs are selected by default. Deselect specific APs to restrict the campaign to certain areas within a venue.
Message fields
Two text areas — Message on connect and Message on disconnect — each with a live character counter. Maximum 160 characters per message to avoid double-SMS cost.
Campaign history
The bottom of the Live Campaigns page shows the last active campaigns in a table with name, type, schedule, and status.
Use Once a Day with a short welcome message to greet returning regulars without overwhelming frequent visitors. Use One Time for onboarding messages — for example, instructions on how to use the venue’s loyalty app.
