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Social / Demo Reports shows aggregate audience profiling data for your registered guests. All data is fully anonymised — no individual user records are exposed.

Charts

Four donut charts update live when you change the location filter:
ChartWhat it shows
GenderMale / Female split across all registered users
Age bandsDistribution across: 14–17 · 18–24 · 25–34 · 35–44 · 45–54 · 55–64 · 65+
Device typeMobile vs Desktop / laptop
Authentication methodBreakdown by registration source — Phone, Email, Facebook, Google, Apple, LinkedIn, Twitter/X, Instagram, Azure AD, Quick access, Voucher

Filter

Select a single location or view aggregated data across all locations using the location dropdown at the top of the page. All four charts update simultaneously.
Age and gender data is only available for guests who provided this information during registration. If optional data collection fields are not enabled on your portal, these charts will show limited data.